Question

Topic: Strategy

Hourly Rates For Business Strategy Development

Posted by Anonymous on 12/10/2009 at 10:22 PM ET 500 Points
For all you marketing consultants out there, I am curious what are current hourly rates for highly experience internet marketers in doing consulting in the following example areas in the Upper Midwest for metro areas of 100,000 or below:

- Business planning, strategic plan development

- Project work - business strategy implementation, analysis and interpretation of internet and e-commerce metrics, user interface design

- Website testing, SEO optimization, content creation, other routine internet marketing tasks

I am not looking for a lot of discussion and "well it depends" answers, just an hourly amount for each of the above general areas of consulting.

Steve
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RESPONSES

  • Posted by Peter (henna gaijin) on 12/11/2009 at 12:52 AM Accepted
    Ohio
    https://www.joerinehart.com/vmchk/search-engine-optimization/internet-consu...
  • Posted by Frank Hurtte on 12/11/2009 at 9:16 AM Accepted
    $250 per hour for C-Level introductions
    $225 per hour for SR Level Consulting Work
    $125 per hour for writing copy
    $100 per hour for entering dataa

    All plus expenses... some special prices for long term commitments and clients who have us on retainer...
  • Posted on 12/11/2009 at 9:50 AM Accepted
    The reason hourly rates are a lousy way to estimate costs is that some consultants are really good/efficient and others are not. The only fair way to figure costs is to get qualified consultants to give you a firm proposal.

    If I think a project is worth $20,000, for example, and I think it will take me 40 hours of my time, I'll bid the project at $20,000.

    And if I think the project is worth $20,000, and I think it will take me 50 hours of my time, I'll bid the project at $20,000.

    And if I think the project is worth $20,000, and I think it will take me 80 hours of my time, I'll bid the project at $20,000.

    My hourly rate is not the determining factor in how I'll bid a project. It's the value of the project to the client ... what it should be worth to them.

    And if I think the project is worth less than what I'm willing to work for, I will tell the client that it doesn't make sense for him/her to hire me for the project, and I'll explain why. I've done that several times ... and a few times I've gotten the project anyway! (I didn't say the client was always rational.)
  • Posted on 12/11/2009 at 10:01 AM Moderator
    P.S. A few times I've gotten the project because I was judged to be the most qualified to do the job, and the client needed the job done ... regardless of cost.

    And more than once I landed projects because I was the only consultant who asked enough questions up-front to give the client the confidence that I understood what would be involved, and then committed to a fixed fee. A lot of clients are very concerned about possibe project creep and get nervous when the fee is based on an hourly rate and/or ill-defined deliverables.
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