Question

Topic: Social Media

Earth Day 2010

Posted by Anonymous on 12/14/2009 at 1:18 AM ET 25 Points
Earth Day 2010 all people, regardless of race, gender, income, or geography, have a moral right to a healthy, sustainable environment. Our mission is to broaden and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable environment. We at Crafts and Creations encourage registered charities eco-friendly cotton canvas fabric bags / totes at no profit no loss basis.

how to convey this message to people concerned about environment and global warming.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/14/2009 at 1:48 PM Accepted
    The people that are concerned about the environment and global warming already celebrate Earth Day 2010. Instead, focus on what you're selling: bags. Why are your bags better than your competition?
  • Posted by Gary Bloomer on 12/19/2009 at 1:50 PM Accepted
    Dear reetasethi,

    The environmental connection might be better made year long by making use of the message that cotton is a renewable and natural resource.

    Jay's right—for many organizations and non profits, Earth Day might have more connections to global warming than you might be giving it credit for.

    I'd suggest offering your product to and directing your message
    at natural history museum gift store buyers; nature centres; alternative energy organizations and companies; eco-friendly builders; forest management organizations; printers offering FSC grade paper, printing, and inks; municipal parks departments, and eco-friendly gardening supply companies and suppliers.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by michael on 12/28/2009 at 1:43 PM Accepted
    I would avoid anything that talks about global warming/climate change because you alienate 1/2 the population. It's a divisive issue.

    Ecology...that's different. We all want to reduce waste and polution.

    Try targeting college/university student groups. They are naturally active.

    Michael
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