Research/Metrics - Sales KPI for Sales Analysis from Anonymous: MarketingProfs Question 3156

Topic: Research/Metrics

Sales Kpi For Sales Analysis

Posted by Anonymous on 9/14/2004 at 12:14 PM ET 250 Points

Which KPI do you use for sales analysis purposes? How would you carry out sales analysis for the purpose of management planning?

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Posted by Chris Blackman on 9/14/2004 at 11:10 PM Accepted

My business is in developing measurable strategic plans which involves looking for all the right measures - and KPIs are just a particular type of measure - for all aspects of a multitude of business types and industries.

There are too many answers to your question - because the question itself lacks specificity - which makes me think you have not really challenged yourself about what you really want to measure.

Here's a few questions for you:

What kind of business is this?

Industrial, Retail, Wholesale, Manufacturing, B2b, B2g, B2c, B2Whatever, etc...

What are you measuring? Strategy, Tactics, Departments, Individuals?

What is the objective you have in measuring? In other words, when the KPIs come in, what will you do with them?

Exactly what do YOU mean by Management Planning?

Look forward to your reply...

ChrisB
Posted on 5/6/2011 at 11:01 PM Member

Hi

You can find this info by using search box in the top of website with some keywords related before posting questions.
Posted on 5/15/2011 at 9:21 AM Member

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Best regards.