Question

Topic: Strategy

New Media Company Looking For Marketing Tips

Posted by Anonymous on 9/14/2004 at 5:42 PM ET 250 Points
I recently (February 2004) started a new media company and, although I have no complaints right now, I'm looking for ways to ensure visibility throught the next few years. I have some bright ideas of my own but I've always found other people's insights to be extremely helpful and useful.

I'm trying to develop a clear cut strategy for the next 3-5 years and due to my lack of marketing experience (not lack of education) I could really use some good advice.

Thanks in advance.
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RESPONSES

  • Posted by Blaine Wilkerson on 9/14/2004 at 6:09 PM Accepted
    Although more information would be helpful, it is unlikely you will receive enough comprehensive information valid enough to apply to a 3-5 year plan.

    Having that been said, I suggest you to consider hiring an outside marketing team to provide a more thorough evaluation, recommendations, startegies and planning specific to your company's needs. This will allow you to focus on what you do best.

    We would be more than happy to discuss possible service programs. Please feel free to contact me via email anytime (just click on my name).

    Here are some helpful links:

    www.promomagazine.com

    www.reachcc.com

    www.mathmarketing.com

    https://searchengineformarketers.com

    www.CRMguru.com

    Thank You and Good Luck!
  • Posted by SRyan ;] on 9/14/2004 at 9:57 PM Accepted
    Another thing that always helps you get better responses here: Tell us what you're already doing. You said, "I have some bright ideas of my own..."

    Like what?

    Don't wait too long to post your comments, because once your question gets older than a couple of days, people tend to ignore it. There's a LOT of traffic on this forum!

    - Shelley
  • Posted on 9/14/2004 at 11:07 PM Accepted
    I've found that one of the best new business development techniques is really deep-diving a prospective client and his/her/its needs, values, competitive set, key issues, strengths/weaknesses, etc.

    This lets you go to them with a proposal that is a real rifle shot instead of a shotgun approach. You go to them KNOWING what they need and want, and you're able to talk to them about a specific solution to their biggest problem. That's pretty hard to ignore for the client, as you can imagine.

    If you want to read more about this approach, get a copy of "Rasputin For Hire." (www.rasputinforhire.com)
  • Posted by telemoxie on 9/15/2004 at 1:10 AM Accepted
    What a refreshing comment - someone who is actually looking a few years down the road. I'd like to throw my hat in the ring along with Jett and Randall - my personal specialty is spending an hour a day for each client on long-term marketing programs, generating and cultivating leads so you can spend your time focusing on your customers...

    ... and so you can spend your marketing time doing as mgoodman suggests, really getting to know your prospects, and preparing proposals which are hard to ignore. See my profile for more info.

  • Posted by Blaine Wilkerson on 9/16/2004 at 10:17 AM Member
    Well, like Shelley said, we can only wait so long before we move on.

    Good Luck!
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