Question

Topic: Strategy

Tips For Great Promos Cable Providers

Posted by Anonymous on 1/6/2010 at 10:27 AM ET 125 Points
Happy New Year!!
So I have been trying to think about great promos to get ad sales up in less popular tv channels. Obvoiusely, channels with higher rating programs are regularly booked, so we have determined that some channels have lower rating simply because viewers don't know some great programs exist. therefore I have been searching for promo ideas to get not only viewers to want to stop on these channels they don't regularly watch, and promos that basically will get advertisers investing in these lesser-rating programs/channels.
I beleive I can manage both objectives by generating interesting promos that attract viewers: if you get the ratings, the ad sales will follow, right?

Any thoughts or ideas that might help?

Thank you!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/7/2010 at 8:59 AM Accepted
    Where are you planning to promote the shows - on the same channel that has low viewership? You could offer a contest - where at the end of each month you ask 5 questions about shows that aired that month, the winner gets something enticing. The contest could be in a local newspaper, magazine, website, and/or TV channel.
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