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Tips For Building Data Base From Tradeshow

Posted by Anonymous on 1/7/2010 at 7:04 AM ET 250 Points
We are a terrazzo tile manufacturer looking for any methods to build our data base (or sales) at an architectural trade show. Any ideas / tips would be greatly appreciated.
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  • Posted by Jay Hamilton-Roth on 1/7/2010 at 9:34 AM Accepted
    You need to give people a reason to talk to you. Focus on what makes you different from the competition. Is it price? Selection? Speed? Customization? LEED-certification? Then, tell people (or show 'em) this key differentiator. You may wish to entice them with a special offer/raffle in exchange for capturing their names. But make sure you prequalify them when they're in front of you, so you know how to segment your list appropriately.
  • Posted on 1/7/2010 at 1:29 PM Author
    Thanks for the tips will plan a stratergy using these sugestions
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