Question
Topic: Strategy
What Factors Affect The Targeting Strategy
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"What are the factors that affect a companys choice of targeting strategy?
Its in relation to how Reebok targets its markets after it has segmented them...but i have no idea what the factors are or what Reeboks targeting strategy is!
I am hence offering 125 points..
If someone can help indicate
1) all the factors affecting a targeting strategy
2) ideally what Reeboks targeting strategy is
Please please can somebody help! Id be very grateful!
Regards
Jon