Question

Topic: Strategy

World Cup 2010 Strategy!

Posted by Anonymous on 1/14/2010 at 10:11 AM ET 50 Points
Everyone is looking at World Cup 2010.

Can i know what can we do with WC 2010? In terms of promotion, advertising, marketing strategy, etc??

My company is doing IM services and also provide some virtual gifts / emoticons.. Is there anything i can do by taking advantage on WC 2010? Create some gifts like boots, soccer ball, mascot??

Any other good ideas??

Luis
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RESPONSES

  • Posted by AA/Swap on 1/18/2010 at 12:51 PM Accepted
    Hi,

    Football player jerseys are big favourties among the fans. Get on with that.

    Swap.
  • Posted by Gary Bloomer on 1/19/2010 at 6:47 PM Accepted
    Dear luis.pngkh,

    Your use of the FIFA World Cup logo for your commercial gain may at the least be questionable and at worst, may be illegal.

    The logo is protected from abuse by international copyright laws.
    Break these laws at your peril.

    https://www.fifa.com/mm/document/afmarketing/marketing/fifa_public_guidelin...

    https://www.fifa.com/search/index.htmx?q=LOGO+USE

    Your best bet? Avoid use of the logo entirely. Don't say you were not warned against it.

    Gary Bloomer
    Wilmington, DE, USA

  • Posted on 1/20/2010 at 10:11 AM Author
    Yes, this is what i am worried. The license and also legal thingy..

    Any other ideas??

    Luis
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