Know-How Exchange : Other

I would like to know the typical structure of an internal marketing department within a successful, mid-size company. On average, how many talented marketing team members are realistically needed to hold responsible for market research, weekly reporting and analysis of industry trends and news articles, print and online advertising efforts, tradeshow registration, promotions, marketing, and material creation necessary, prospect marketing, existing customer retention communications, creation of company websites and microsites, new market launches, copywriting and design development for all aspects of media mix, including direct mail, email, ads, etc.

With that, marketing must also manage, format, and update recipient lists, track and evaluate campaign performance, perform extensive budget creation and management, achieve high ROI, bring in highly-qualified leads, and respond to all requests from internal and external departments.

I am eager to learn the average size and structure of an internal marketing department held accountable for these efforts.