Know-How Exchange : Strategy

Dear dast78,

Promote yourself as the logical, "go to" person of authority.

You do this by claiming expert status. Wait around for someone to appoint you and you'll have a long wait. Take the high ground and defend the crap out of it.

Use forums, blogs, video, audio, and as many other sources as possible to get your name, opinion, and benefits out into the market.
Set up a blog on transport and post links on it to other transport-related sites that your customers will be interested in.

Encourage people to sign up to receive regular updates to your blog (updates you'll make on a twice weekly basis), and then use e-mail marketing to send them details of special offers and one time bonuses. All this helps you build your list and gains you much needed search engine visibility.

Then, once you've built your list, use the power of your content and your list to approach major players and invite them to do a webinar, at the end of which you pitch their products.

You'll have already set up an affiliate arrangement with this person form which you'll generate revenue on sales of their product. You then approach another company and do the same thing—each time you'll be building your list and creating extra value.

Use video on your site. make the videos short and compelling.
Use your URL as an identifier at the end of every video and also distribute your videos to other sites via www.tubemogul.com.

Buy a second domain for your company with the .tv domain name
and post your videos there as well. Link this site to your main site
and integrations builds momentum.

Video is beginning to rank far higher than text so jump on this NOW
and you'll be ahead of the curve. WAY AHEAD.

I howe this helps. Good luck to you.

Gary Bloomer
Wilmington, DE, USA