Question

Topic: Strategy

Brides

Posted by flwrsbyj on 1/30/2010 at 1:49 AM ET 500 Points
we have a special event company that does flowers and equipment rentals for weddings and parties... now (event furniture too) . we are another store in a whole different kind of market... we love it because it is soooo diverse and fun. on valentine's day we are part of an annual bridal show. how can we really stand out to get brides to make appointments and come by to check out our new space.(we are new in this wedding district) and guarantee they keep their appointments. what should our game plan be. we do chair covers for weddings and events and have thought about offering a great rental special on them along with our lounge furniture as well. please help
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RESPONSES

  • Posted by michael on 1/30/2010 at 7:12 AM Member
    J,
    Make sure you're on weddingwire.com, theknot.com, whitewedding.com and all those places. Also be in the event section of craigslist....all free.

    With a client who is after the sames brides as you, not rental, we have our information at every banquet facilily and caterer in the metro area. You have to stay on them quarterly if not monthly.

    We started approaching salons (nail and hair) because brides-to-be talk to their hair dresser...or whatever you call them now. You need to pay a finders fee of at least $25 if you get a gig from them.

    The only vendor I've had problems working with are videographers. Most others are open to any sort of co-op deal.

    Hope this helps.

    Michael
  • Posted by Jay Hamilton-Roth on 1/30/2010 at 9:47 AM Member
    Give away your services to one lucky bride (estimated value = $XXXX). To enter - make an appointment and show up. Runner-ups get $XXX in additional services (upgrade of fabric, etc.?) for free.
  • Posted by Gary Bloomer on 1/30/2010 at 10:09 AM Member
    Dear flwrsbyj,

    Following on from Jay's point, niche down and offer a scope of free incentives that go up in increasing levels of real and perceived value, and that are of varying and affordable levels for you. If possible, get someone to hand out fliers or leaflets at the entrance to point people in the direction of your stand, if that's permitted.

    The offers you present could be a chance to win:

    Free flowers up to a certain dollar amount.
    Free stretch limo service for the happy couple on the big day.
    Free bride's maid dresses for up to four (from your selection).
    Free dance band, disco hire for given number of hours.
    GRAND PRIZE: Free one week honeymoon trip to a tropical island including hotel, air fare, and airport transfers.

    Or a range of equally valuable and affordable offers that entries are added to WHEN people book and then keep their appointments for your other range of services.

    This way, to win it, people have got to be in it.

    I hope this helps. Good luck to you.

    Gary Bloomer
    Wilmington, DE, USA
    Follow me on www.twitter.com @GaryBloomer


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