Know-How Exchange : Strategy

Dear Honeybunch,

How about a fashion show, sponsored by the new brand of perfume/cologne?

You could invite local make up artists, store owners, designers, and accessories people, plus local photographers, press, TV, and bloggers to the event and offer catwalk side seats to the lucky winners of a special prize drawing (sponsored by other local businesses with proceeds going to a local charity—always good PR).

Your could offer free samples of the new scent, offer make overs, ask for local models and talent to come forward and get their 15 minutes of fame in front of the cameras.

Preludes to the show could be make overs in shopping malls, picking people from the crowd and doing a 2 hour complete transformation: make up, hair, wardrobe, the works WITH pictures in the local press all strategically placed in front of your scent logo as a back drop.

Pull in some local car dealers and have the cars as a backdrop and you have a great connection for your proposed swimwear event too.

I hope these ideas help. Good luck to you.

Gary Bloomer
Wilmington, DE, USA

Sponsored speed-dating events (if your demographic is likely to be single).

Win a makeover & products contest. Have people write a short essay on why they need a makeover. Pick the top 5 essays. Give those 5 people invitation cards to give to their friends for the events with their name on it. At the event, have the friends bring the cards (or tell who they came to support). The person who's brought the most friends to the event wins the makeover/gifts.

I did the same thing during one of my projects i suggest that, actuely the products which your company is launching have different category so the targate market may also different like

1. Cologne ( targate market is house-wifes or we can say mainly married women who manage her house)

2. other products (make up, perfume and sun glasses)
Here target market is not the same it includes male, female, teenagers and children as wel

so as per that i will suggest my views...

COLOGNE :
either you may go for
A)Electronic media (TV Ads.)

B) Sampling

C) Event, Event Sponcering
( but event should must be as per the liking of your target market)

and after that you must send your sales force for Door to Door marketing it will definately increase your sales volume..

Other Products :
I think you must target some Malls or Multiplex's and do some promotional activity there like

a) Free Sampling or free make up sort of

b) you can conduct some games for visitors eg.( shoot the balloon while wearing sun glasses, etc.. ) so they get actuel feel of product and always give some sample products to winners.

c) make your product availale as many as stores you can.

Thanking you..