Know-How Exchange : Strategy

Dear Casey,

Strategy wise you could do a lot worse than read the three main books from Roy H. Williams: AKA The Wizard of Ads, Brian Tracy's
"The Psychology of Selling: and, Robert Cialdini's "Influence: The Psychology of Persuasion".

In this latter book you'll find the Cialdini Six:

Reciprocity
Authority
Commitment and consistency
Liking
Scarcity
Social proof

I'd also urge you to read every book you can get your hands on from Dan Kennedy. Then, David Ogilvy's "Ogilvy on Advertising" rocks, as does "Your Marketing Sucks!" by Mark Stevens, and "CRUSH IT!" by Gary Vaynerchuk.

I hope this list helps.

This ought to keep you going for a while.

Gary Bloomer
Wilmington, DE, USA

I suggest "The Shift" by Scott Davis of Prophet. The shift is that marketing is all about strategy and the book has many case studies of CMO's now driving strategy in the C-Suite.

Dear Casey,

Magazine-wise there's Dan Kennedy's "No BS Newsletter" which is part of Glazer Kennedy monthly membership and it's a MUST read.

You might also want to look at "SUCCESS" magazine, and "Entrepreneur". I also put out a free, weekly newsletter "The Marketeer" via my blog that you might find helpful. You'll find a link on my profile page (click on my name above). There's no hard sell and it's something I write every week to educate and inform people beyond the material I post here, and to my main blog.

You might also want to sign up for www.mondaymorningmemo.com, which is Roy Williams weekly extravaganza (which is also free). I've been a loyal follower for almost ten years and it's incredibly insightful.

I hope this helps. Goof luck to you.

Gary Bloomer
Wilmington, DE, USA

"Goof" luck? That ought to have been Good luck. Sorry about that.