Question
Topic: Strategy
Reaching Top 30% Students !
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Based on feedback and other data it appears that the top 30% of college students welcome my product (Knowledge NoteBook) most. So, the question is how to perform a differentiated or focused targeting of this specific demographics? Also, fyi, the primary target is liberal arts freshmen and sophomores.
Working with universities directly might be the most effective way to go. Other than that, any thoughts?
TIA.
Don