Question

Topic: Strategy

The Generation Y Wine Consumer

Posted by Anonymous on 2/11/2010 at 4:13 PM ET 25 Points
Hi there,

I want to do a study on generation y, which is growing in importance to the winetrade.

can anyone give me ideas about key topics that i should consider as part of my consumer study, so that it will be relevant to wineindustry specialists?

or if you know about any other interesting research topic, please let me know.

simone
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RESPONSES

  • Posted by thecynicalmarketer on 2/11/2010 at 4:50 PM Accepted
    Who, what, when, where, why, and how much:

    Who do they drink with and shop for wine with?
    What types of wines do they like (taste, region, etc)?
    When do they drink (before, during, after dinner)?
    Where do they drink (bars, clubs, home, ??)?
    Why do they drink (socialize, stress, etc)?
    How much do they usually spend per drink, bottle, etc?

    best of Luck, JohnnyB
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