Know-How Exchange : Strategy

be better than the restaurant down the street ...

better how?

better food
better service
better promotion

good luck

Steve

Dear Joseponce32,

What kind of food do you serve? How many covers do you offer?
What makes your eatery different? What are your best selling dishes, what are you known for?

It's not just a case of bringing in more customers, it's to do with up sells, and add ons. It's to do with nightly specials, and it's to do with frequent diner offers and discounts. You could keep the numbers of customers the same but get them to spend more on additional dishes, on drinks, or you could charge a little extra for seasonal and ambient effects such as live music, stunning views, a real log fire, and so on.

The more information you can offer here on the questions I've outlined above, the better your answers will be. Please help forum contributors to help you.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Stand out from all the other restaurants. Twitter your specials. Have silly contests (first 10 customers named Bob get 20% off). Be "green." Tell everyone the story of how you recycle, compost, etc.

You may find this site helpful:

https://www.restaurantmarketing.com/


Jodi

best service
best food
best value (not cheapest)
clean restaurant and clean bathrooms

Do you customers feel welcome and well cared for? When a customer says thank you, what does your staff respond? If it is something like "no problem" then your staff hurts your business. The response should be "my pleasure" or something similar.

Word gets around so if you meet the above, people will know. Also, your best opportunity for more business is each customer you serve. They know about you. Make it a great experience and they will come back because most restaurants don't make it a great experience.

1. Identify whwat makes your restaurant different
2. Identify what is it customers who already visit your restaurant like about it and why do they come there
3.Identify who are the customers you would like to attract
4. identify what your target (fron point 3) do
5. Based on point 5, create and offering (base don 1 and 2) and communicate to them