Question

Topic: Other

Psychology Of Color For New Gourmet Shop

Posted by Anonymous on 2/12/2010 at 9:12 PM ET 125 Points
I am opening a new gourmet market that will be selling locally produced organic foods in addition to european imports. The shop is located in a high-end shopping center in a wealthy suburban area. I have read a bit about color and how it affects consumers, but thought I could get some advice from you pros out there! I am starting with a blank slate and need some guidance on a color scheme for the interior of the store as well as for the logo. I have a 6 month time frame before the store opens. Thanks for the help!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/13/2010 at 8:24 AM Accepted
    Rather than guess, why not take a look at how Whole Foods has been decorating their stores. I'm sure you're get lots of color / layout ideas:

    https://images.google.com/images?q=whole+foods+interiors
  • Posted on 2/13/2010 at 9:50 AM Accepted
    Try looking at this site. Kate is a color expert with lots of tips about the meanings of color, and picking the perfect colors.


    https://www.sensationalcolor.com/color-meaning-symbolism-and-psychology/


    Jodi
  • Posted by SteveByrneMarketing on 2/13/2010 at 4:46 PM Member
    I was marketing director for an upscale gourmet restaurant, and we used earth colors with one full wall in solid red.

    here are some nice options:
    https://tinyurl.com/y8lwt8m

    hope this helps,

    Steve
  • Posted on 2/16/2010 at 11:25 AM Author
    Jay,
    Thank you for taking the time to help me with this. Looking at Whole Foods is a good idea; I am aiming for a similar aesthetic. I think the use of wood and natural tones is a great way to go.
  • Posted on 2/16/2010 at 11:26 AM Author
    jkaplan,
    Thank you for your suggestion. Kate Smith's website has been very helpful and gives me some new insight on colors and consumers.
  • Posted on 2/16/2010 at 11:27 AM Author
    Steve and Karen,
    Thank you for your input. I appreciate you taking the time to help with my process!
    Lisa
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