Know-How Exchange : Strategy

Amen Randall-- Budd, you can't even define the sentence, the quandry-- yet you want us to provide the solution to your "world peace".

Win the market- first, define your market. Do you know what it is? Most co's are successful with less than 10% of their market. In most markets that's a lot of kaching.

In a perfect world-- I dont' want to win my market. I'm happier than a pig in poo with my niche. And I make a more than livable income doing it.

everyone is not your customer. Define it. Be lazar sharp in marking to it.

And post a project on the board. Cause we do a lot of good info here. But u need more help than just pointing someone in the right direction -- which this board does amazingly well.

Can I hear an AMEN

Amen.

Start by doing things that people need but the banks don't provide in your region. This may be certain investment vehicles, loans, etc.

One simple strategy: Be Different.

Your bank will be hide-bound with compliance legislation that prescribes in such detail what it may and may not do that it's very hard to actually offer anything significantly different without attracting the scrutiny of the regulator.

So find a way to allow the people in your bank and the messages that you use to communicate with the market to express your differences. If you don't have any core points of difference, invent some.

Be the bank that customers WANT to walk into. Have music, singing, free coffee and biscuits, anything to be different. Then express that difference in your marketing communications.