Question

Topic: Strategy

Promotional Campaign Ideas - Online Art Gallery

Posted by Anonymous on 2/23/2010 at 8:02 AM ET 250 Points
Looking for ideas on the best way to do a Promotional Campaign for an new online Art Gallery. If possible hope to target a Innovative campaign that really stands out from others forms of marketing that is low cost but an high Impact campaign ( Different and creative) that needs to attract both suppliers and buyers of Art.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/23/2010 at 11:04 AM Accepted
    Create videos describing each of the art pieces. Describe how you created each piece, what went into it, your vision, and others comments.
  • Posted by Chris Blackman on 3/8/2010 at 9:13 AM Accepted
    How about a narrated walk through video on YouTube?

    Then promote it through social marketing including FB, Twitter, Myspace, LinkedIn. Join art-loving groups and promote there. Chalk the youtube url on sidewalks (where permitted). Sign write it on your gallery windows. Link to it from your website. Take out tiny ads in your local newspaper and promote the website. Have people give out postcards at arty gigs at local venues.

    Mail postcards to arts writers at local papers and broadcasters.
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