Know-How Exchange : Strategy

Have you interviewed or surveyed prospective customers? That's how I would start.

Is the benefit something that appeals to them? Is it more appealing to some segments than others? What words do they use to express their attitudes toward the concept? Are there multiple options for the main benefit? If so, which ones work best for each segment of your audience?

These questions are at the heart of how you will proceed with this business, so I would really focus on gathering that information. There are market research professionals who do this sort of thing, of course, or you can do it yourself.

If you feel comfortable (and competent) doing it, you might still want to have a professional consult with you to make sure you get good information. It would be a shame to put in the time/effort and get ambiguous or misleading information.

I can't stress enough that you need input from your prospective target audience. When you have a novel idea like yours, and you don't know how to express it, opinions of others -- even professionals -- are not nearly as important as getting reactions from your target audience.

If you need recommendations of people who have done this before, let me know.