Know-How Exchange : Strategy

There are hundreds of ways, and they're all explained in a book by John Kremer. It's titled 1001 Ways to Market Your Books (www.amazon.com/exec/obidos/tg/detail/-/1582970912/ref=ase_potchipdiff-20/10...)

If you want more than that, check out The Complete Guide to Self-Publishing, by Tom and Marilyn Ross (www.amazon.com/exec/obidos/tg/detail/-/091241149X/ref=ase_potchipdiff-20/10...)

Those two books should give you all you need. Good luck.

Dear parrish,

Michael's given you great, great advice: follow it to the letter.

The other thing to consider is social proof: people like to read about writers that they already know of.

If you can get your authors to connect with recognized published names and get those people to offer a sentence or two of a review on a few sample chapters, their names can add weight to the overall message.

Therefore, your book "How to XYZ by Joe Schmoe" with a few words on the cover from Tony Robbins gains INSTANT credibility status.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

I'm not an expert on this, but I would think connecting into networks of bloggers might be helpful as a guerilla tactic. Posting to those blogs, getting guest interviews, etc.

RTIR (www.rtir.com) is one of the leading media interview catalogs/services out there. It's been very effective at getting media placements -- mostly interviews on talk radio -- but no good information on whether those interviews sold enough books to justify the cost.

I do know that many tv and radio producers use RTIR to get interesting interview subjects. I suppose the marketing value must depend on how engaging and interesting the author is.

Which leads us back to square one: Authors who are great marketers usually do better than those who are not. The subject matter and quality of writing are secondary. (Nobody reads a book BEFORE they decide whether to buy it or not.)