Question

Topic: Other

Can Information Tech Provide An Edge To Fmcg In India?

Posted by Anonymous on 3/4/2010 at 4:04 AM ET 125 Points
In any FMCG company in India, it is cost control that matters most - but today there is a need to revisit this belief and some FMCG companies are looking to IT for enhancing their competitive edge and advantage. Do you agree ? if yes, please support your views with suitable examples.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/4/2010 at 8:29 AM Member
    This sounds like a student assignment, and therefore must point you to #5 of our guidelines (https://www.marketingprofs.com/ea/guidelines.asp).

    What are your thoughts on the issue? Why? How can you justify it? Learning isn't about the right answer - it's about the thinking behind the answer you came up with.
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