Question

Topic: Other

How To Push Sales For Fine Jewerly Field?

Posted by Anonymous on 4/8/2010 at 11:25 PM ET 125 Points
Hello everybody,

I am a Sales & Marketing Manager for a company who distribute some brand of fine jewerly (made by diamond, gemstone, gold...).

Our sale volume went up extremely in the year - end period, but midle of the year is so terrible. I am now headache to creat new idea for sale promotion to push sales without direct discount.

I highly appreciate your comments and suggestions.

Thank you so much.
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  • Posted by Jay Hamilton-Roth on 4/9/2010 at 8:49 AM Accepted
    I'm assuming sales were up because of holiday sales. That means people know about you, but don't have a reason to buy from you mid-year. Give them one. Remind them of Valentine's Day (if celebrated in your country), anniversaries (first date, marriage), birthdays, and renewing their love (for them self, their loved ones, etc.).
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