Question

Topic: Strategy

Tips On How Do I Increase More Sales On My Site??

Posted by Anonymous on 4/13/2010 at 11:54 AM ET 50 Points
Hi I recently launched www.retro-jet.com an online shop selling vintage airline bags. I was after some advice as how I can convert viewers into buyers. The site currently gets about 60 views a day, but conversions into sales aren’t as large as I expected – it’s currently about 4 a month. I think the prices of the products are fair and the site is self explanatory and attractive. Any ideas to boost the number of sales?

Patrick
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RESPONSES

  • Posted by michael on 4/13/2010 at 5:54 PM Accepted
    Patrick,
    Are you making these or selling what you've collected? Are you at the airline memorabilia shows?

    Michael
  • Posted by Markitek on 4/15/2010 at 10:04 AM Accepted
    Quick note to Karen: I think all the airlines logo'ed on the bags are defunct :)

    You say you think the site is self explanatory, but I disagree. If I look at the home page, nowhere does it say that you are in the business of selling branded travel bags.

    You've got some scrolling, descriptive text at the bottom, but it's at the very bottom of the window and hard to find unless you're looking for it

    There needs to text telling people what value the bags have: they could be just fun, they could be a gift, they could be for collectors. If you want people to do something, you have to tell them what and why.

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