Question

Topic: Strategy

Anniversary Event

Posted by Anonymous on 4/13/2010 at 2:04 PM ET 125 Points
We are a local B2B company that is celebrating a 10 year anniversary. Would like to invite clients and those prospects we hope to become clients.

Any suggestions on what this might entail in terms of itinerary, giveaways, etc?
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 4/13/2010 at 5:21 PM Accepted
    Focus first on the reason people should come to your event. It's your anniversary...so what? Since your ultimate goal is more clients - focus on activities that provide benefit to your target audience. Free seminars on highlighting/targeting key problems your prospects are facing. If you haven't already, invest in case studies. Who in the last 10 years have you really helped? How?
  • Posted on 4/13/2010 at 9:52 PM Accepted
    Direct your energy (and money) to things that will still be useful when the company is 11 years old, or 12 years old, etc.

    Your customers and prospects don't really care about your birthday. They care about the benefits you can deliver to them to help make their business better.

    The age of your old company might be important to you, but don't make the mistake of thumping your chest and throwing a party that means nothing to the people you invite.

    Create something that is meaningful to your customers and celebrate that.

  • Posted on 4/14/2010 at 10:31 AM Author
    Thanks. Other than a golf outing, what sort of event should it be? Speakers I fear may be too boring.

    Your thoughts?
  • Posted on 4/14/2010 at 12:37 PM Author
    Jay,

    Terrific idea. So you're suggesting we present case studies at the event?
    I imagine that as an opening - case study given by a client, perhaps - but we're a tech company that cater to C-level execs. What "activities" would they appreciate?


    karen,

    Great! I like the idea giving away 10 of something. But we provide an all-encompassing service. How do you see this applying to our situation?

    mgoodman,

    I guess that was part of my question. What do you foresee as meaningful to business-focused C-level execs?

    Thanks!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)