Question

Topic: Strategy

Advertising With Accessories

Posted by Anonymous on 4/15/2010 at 6:40 AM ET 125 Points
Hello, with high end gadgets and doohickeys nowadays, I think the accessories that go with them can be used for advertising a company, right? For instance,the company logo and branded messages can be put on accessories for digital cameras..What do you think?
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RESPONSES

  • Posted by CarolBlaha on 4/15/2010 at 7:03 AM Member
    Yes, they are. On the cameras themselves too. Not sure what your question is.
  • Posted on 4/15/2010 at 8:05 AM Moderator
    I don't understand the question. Can you be more specific? What kind of high-end gadgets? Who is the target audience? What's the objective?
  • Posted on 4/15/2010 at 9:00 AM Accepted
    If you are asking about co-branding technology accessories, then yes, it is certainly a great way to advertise your company and there are lots of brands offering this type of product. For example, Built NY has a great line of Neoprene products like laptop sleeves, USB drive holders, camera cases, etc. and they have a custom imprint program so you can have the items decorated with your own logo. In addition to the retail line by Case Logic, they sell their products through a promotional wholesaler who does custom decorating on all of the products: https://www.leedsworld.com/search/?words=case+logic

    In addition to the well-known brand names offering technology accessories with a custom imprint, there are also endless options available in the promotional products industry for these accessories. Just about every promotional wholesaler offers a variety of choices in different colors, sizes, styles and price points.

    If you're looking to create a new product like this, the competition is definitely already out there and I would recommend creating something with a unique twist. If you're looking to purchase this type of product for your own business, there are TONS of options for you to choose from. You can check some out at:
    https://teamworld.logomall.com/
  • Posted by Peter (henna gaijin) on 4/15/2010 at 12:32 PM Accepted
    I think what you are saying (not totally clear) isn't that uncommon. For example, I have laptop bags I have gotten from various companies, branded with their company info. And memory sticks are also used in a similar way.

    For cameras, perhaps camera cases could be made. You could perhaps do memory cards, but that may have limited value, as the cards are hidden from sight when installed.
  • Posted on 4/15/2010 at 10:07 PM Author
    @mgoodman: My question really is this: Is marketing with accessories for gadgets a tried and tested way to promote your business? When I say high-end gadgets, I mean the super hi tech cellphones, ipods, mp3 players, etc on the market nowadays. Accessories for such gadgets can be used as freebies during company marketing campaigns or related events, right?
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