Question

Topic: Strategy

Innovative Event Sponsorship Ideas

Posted by cbelenky on 4/15/2010 at 11:01 AM ET 125 Points
I'm trying to revamp my sponsorship opportunities to sponsors and think of cutting edge, innovative ways to reach out to our audience/attendees. Has anyone been to a show lately where you've seen a good idea or just have a good idea that I could borrow? Also, any way to use social media would be great too. Thanks!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 4/15/2010 at 1:13 PM Member
    The general rule of thumb - the better the fit between the sponsor and your event's audience, the higher the interest level of all concerned.

    Next, innovative for one location/demographic/event may not translate to others. You're looking for the right fit. In some cases, a speech is good. In others, simply mentions/logo placement/etc. In others, a contest. In still others, a branded video.
  • Posted by ccrosser on 4/18/2010 at 12:00 AM Member
    This does depend on your participants. With this in mind, I recently attended a conference in which we all had handheld voting devices and when presenters asked questions we could respond and get immedidate results. This was more participative for a large group and effective.
    Maybe there are handheld, mobile devises for participants of events that could be used as they attend sessions or visit exhibits?
    I think anything that can involve and engage participants more could be good.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)