Question

Topic: Strategy

Marketing Strategy For Hair Style Products

Posted by Anonymous on 4/17/2010 at 4:46 PM ET 125 Points
Marketing strategy for hair style products for professional hairdressers.
What marketing activities do you suggest. any exemples?
market size is 4 million people, about 2000 hairdressers , but we are expensive brand and dont want anybody.
tnx for any advice
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RESPONSES

  • Posted on 4/17/2010 at 5:13 PM Accepted
    Where? What do you know about how professional hairdressers make purchase decisions for the products they use/sell? Where/how do they get their information and their products? Are there strong distributors?

    Your marketing strategy should be driven by the unmet needs of your target audience. After all, if you are not giving them something they want/need, you're not likely to sell very much to them. Maybe the first step in your marketing plan would be to talk to a dozen professional hairdressers serving the market you want to penetrate. Second on the list would be the distributors who sell stuff to them already.

    If you structure your interviews right, you'll get lots of good input from those folks. Don't try to sell them anything. Just ask high-gain questions, listen carefully to their responses, and take detailed notes.
  • Posted on 4/17/2010 at 5:26 PM Author
    tnx for your opinion, it is helpfull.
    i didnt say that i work for strong distributor on the market, and we sell high quallity brand...
    but i want something new, to excel us from competition
    make something to talk about, make buzz marketing and off course sell more :)
    that is the reason why i need help
  • Posted on 4/17/2010 at 5:31 PM Author
    dear Phill
    those hairdressers should use /buy our products, idea is not to resell.

    I.
  • Posted by Jay Hamilton-Roth on 4/18/2010 at 8:21 AM Member
    Focus on the student hairdressers (and their beauty schools). These are the people likely to be open to trying new products and having an "edge" over their competition. If your product provides "the edge", then make that your USP and target them.
  • Posted on 4/22/2010 at 10:39 PM Member
    Maybe you can offer free haircuts or hairstyling to the first 100 customers. That way, they'll get to have an experience of your services, and if you're good, they can refer you to their friends.
  • Posted on 4/25/2010 at 4:43 PM Author
    Dear All
    tnx for very good information you have been helpfull.
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