Question

Topic: Strategy

Futuristic Product Assortment

Posted by Anonymous on 4/19/2010 at 6:47 AM ET 250 Points
What approach / process should be taken / followed to arrive to an idealistic product assortment in the coming 3 years in the Paints & coating segment
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RESPONSES

  • Posted by steven.alker on 4/19/2010 at 7:23 AM Accepted
    Hi and welcome. Assuming that this is business and not homework to answer your question you need to define "Idealistic Product Assortment" What does Idealistic in the context of paints mean? Left wing colours? Environmentally Friendly? Would appeal to a budding new Le Corbusier?

    If it’s idealistic in the interior decorating sense, its possibly answerable – it’s been done here by Sanderson and others for small, expensive volumes at high risk – high margin.

    As far as paints as a whole are concerned sales are mainly for matt emulsion and gloss, mainly with white as the most popular colour because that is what 90% of people want to buy!

    Steve Alker
    Xspirt
  • Posted by steven.alker on 4/19/2010 at 2:10 PM Member
    Marcus - quite brilliant. I got a similar answer but I didn't want to admit to using a crystal ball, so went for the safe option of suggesting that better question definition might lead to an answer which is viable.

    I'm a sales forecaster, you're a futurish - together we could do hard sums and make music!

    Steve Alker
    Xspirt

  • Posted on 4/20/2010 at 1:02 AM Author
    Thankyou all for sharing your thoughts, this will definately help in my way forward process
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