Question

Topic: Strategy

Green Branding

Posted by Anonymous on 4/19/2010 at 1:14 PM ET 25 Points
Dear colleagues,

Currently working in the field of Green marketing- baby organic clothes. The company is called Organic Products, https://www.organicproducts.bg .

My question: is Internet as a communication media enough to promote online sales and what other media you would recommend upon your experience.
Off course I need some more efficient media ;) Please give an ideas!
Many thanks in advance!
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RESPONSES

  • Posted by Gail@PUBLISIDE on 4/19/2010 at 2:10 PM Accepted
    Never depend on just one mode of communication; diversify for success, but go to where your buyers are. Create promotional/publicity programs that blend messages among media in traditional offline and online (including social) media.
  • Posted on 4/20/2010 at 1:21 PM Author
    Hi Guys!

    Thank you for taking time and answering. Please find below some more clarifications:
    We are dealership company of UK -mother company. The certificates are shown at the bottom of the page. There are 2 international organisations that certify - organic.

    We have Facebook page - https://www.facebook.com/pages/Organic-Products-bebeski-i-detski-drehi-ot-1...

    I was thinking of some poster advertising - in various cities. Apart the PR in press media.

    What do you think of the poster advertising for our products?
  • Posted on 4/20/2010 at 1:26 PM Author
    Some more details about https://www.organicproducts.bg

    We have a blog - but it is in Bulgarian :)
    We are working with some schools for pregnant and future mums.

    We did some SEO and we are on the first Google page.

    Do you think posters will be efficient?
  • Posted on 4/20/2010 at 2:17 PM Author
    On the street in each town, there are some special places where posters (affiche, placard) can be put to advertise some event or product. The problem with this "street" media is that it has quite short life. But outdoor big displays are very pricey at this stage for us.
  • Posted on 4/24/2010 at 4:10 AM Author
    Thank you very much for the useful ideas! Once again - it was a great help!

    My best regards and greeting from our team : https://www.organicproducts.bg
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