Question

Topic: Strategy

How To Tell Physicians About A Specific Website

Posted by Anonymous on 4/20/2010 at 4:58 PM ET 250 Points
HI there- I literally have a huge challenge on my hands- I am needing to find out how I can meet the needs of a start up company and get the results necessary to move things forward.

The product is a website that is called www.registerpatient.com. I am working with the "creator" to help them market the site to physicians so they will sign on the site and refer their patients to use the site to basically use the site to fill out those forms we all have to fill out in the doctors offices just before we actually meet with the new doctor we are needing advice/services from-

RegsiterPatient.com will make filling out those forms and trying to remember who your primary care physician and last known allergic reaction less painful. It will also help yuo bring your new doctors visit full circle.

What will be the best way for me to get physicians/doctors to use the free site or tell them to share the information with their patients?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/20/2010 at 6:20 PM Accepted
    The best way isn't to try to target all doctors at once - start with practices in your area (your doctor?). These people are likely to have a conversation with you about this program, it's pros and cons, and why (or why not) they'd consider recommending it to their patients. You'll also learn why Gary (NuCoPro) and Phil are telling it like it is...
  • Posted on 4/20/2010 at 9:15 PM Accepted
    Anything free is worth what you pay for it. At least that's what's going to go through the minds of your prospective physician "partners."

    I think the concept is solving a problem that the physicians don't have. Businesses that try to do that rarely succeed.

    You need to figure out what the BENEFIT to the physician would be. If you're not going to pay them anything, or improve their lives in some meaningful way, why should they spend the time listening to your pitch, let alone recommend you to their patients?

    This is not a problem with your website (though it needs help), and it's not a matter of selling harder, or reaching more doctors, or making sure it's really HIPPA OK. It's a matter of figuring out what the value might be. Who benefits and how? And what's in it for a doctor to support this?
  • Posted by michael on 4/20/2010 at 11:45 PM Accepted
    The hardest part is that you have people in the doc's office who are paid...have a job!...to do just this. So, you need to get past that person. That's tough.

    Michael
  • Posted by Markitek on 4/21/2010 at 6:33 PM Accepted
    This one's shaky to me too.

    First of all, your market isn't physicians. It's their staff. They're the ones that have to deal with the forms. Doctors look at it. Patients only fill them out once or twice a year if at that.

    Now, ask yourself what value the staff will get out of it. Either they don't have to enter all that info, or they don't have to file it and so forth and so on. I can see a value there. So you've got enough to get their attention.

    Convince the staff that it make sense and maybe the MD will allow them to send an email link to the patients two nights before the visit asking them to go online and fill it out.

    Now the patitent knows it's there and might fill it out and might return to it, at least to print it out for another doctor.

    He planning on making money through ads?

    I would manage your client's expectations on this one.
  • Posted by Chris Blackman on 4/26/2010 at 9:59 AM Accepted
    I agree with others who've identified this one as a solution in search of a problem.

    What is intended to be the business model for the site. I mean, how does whoever built the site expect to get a return on their investment?

    What's the basis for allowing the patient to access the site directly?

    Is there some way you could access a database of all possible medical practitioners in each of the selectable specialty areas, so a patient can find a doctor of the required specialty in their area, and use it to drive patients to those doctors?
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