Know-How Exchange : Strategy

If the budget is really limited, just focus it on one city or state, and don't try to cover the whole United States at once. If you are successful in, say, Jacksonville, Florida, you can expand to Gainesville, Ocala, Pensacola, and eventually Orlando, then South Florida.

How to swallow an elephant? Once bite at a time.

This one-step-at-a-time approach has another benefit too. You can test new approaches in each city to see what works best and what needs to be improved. When you identify a big winner, you can accelerate your expansion schedule using the most effective and cost-efficient approaches.

Starting small and focused is always a good idea, whether you are in South Africa or anywhere else.