Question

Topic: Strategy

How To Market A New Juice Drink?

Posted by Anonymous on 5/20/2010 at 6:25 AM ET 25 Points
I will be introducing a new juice drink in my neighborhood. I already have regular customers in my shop. What would be a good marketing or advertising media use to introduce the new juice drink? It will be a drink with shaved ice and flavorings. Available in 3 flavors.
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RESPONSES

  • Posted by michael on 5/20/2010 at 7:46 AM Accepted
    You should focus on one thing at a time. Full center page ad in the local paper would get noticed. You can sponsor a chamber of commerce event at your store or simply provide free drinks at a chamber event.

    Michael
  • Posted by Chris Blackman on 5/20/2010 at 8:10 AM Accepted
    In what neighbourhood?

    What's the value proposition - why should someone buy your unbranded drink versus a well-known nationally branded soft drink?
  • Posted by CarolBlaha on 5/20/2010 at 10:12 AM Accepted
    You should be capturing your clients info and keeping them advised of new intros via social marketing or an ezine. Then you can run specials and host "bring a friend" day events to attract more business.
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