Know-How Exchange : Strategy

Can you help us understand what you mean by "sanitary wares?" What country? Who is the primary target audience?

Is this feminine protection (i.e., pads and tampons) or sterilization equipment for hospitals, or some other kind of "sanitary" product?

Is it an established product or new to the market? How has it been marketed in the past? What have they tried before that worked and didn't work? How is the product distributed? Etc. Etc.

Sanitary wares are products like toilets. I often hear this term from companies in China trying to market their line.

What SharkWriter said is true. The marketing basics are the same no matter what product you are marketing.

I would start by determining who you are selling to (likely to a distributor, not to an end customer - but which ones, in what country, etc.), what about your product makes it such that people would want to buy it (low price, better features, etc.), etc. Once you have a feel for this, then you can start trying to figure out how you can reach these people and what you tell them.