Question

Topic: Strategy

Project Management Task List

Posted by Anonymous on 5/25/2010 at 11:28 AM ET 500 Points
I am a one person 'Marketing/Business Development' team. I need to collaborate with several 'Operations' co-workers. For the most part, we all work great together and remain focused on the same goals - 'increase revenue'. However, when it comes to rolling out a campaign/launching a new program it becomes a nightmare keeping the Ops team on track - AND too much energy spent on educating them on the many facets involved for each project. Can someone please recommend a program, template, or spreadsheet to track marketing projects. There are many online/offline project management programs - but few geared to marketing.
Thank you!
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RESPONSES

  • Posted by Peter (henna gaijin) on 5/25/2010 at 1:16 PM Accepted
    How much do you plan out the launch in advance, along with the details of what needs to be done by when? When a project is decided on to meet that goal of growing revenue, are the various activities of that project plotted out with when they need to be done and by whom? If this is not being done, then perhaps this could be a first step.
  • Posted by affordable on 5/26/2010 at 9:57 AM Accepted
    Have you looked at BaseCamp ( https://basecamphq.com/ )or HighRise ( https://highrisehq.com ) by 37 Signals?

    We have used both for small to large scale projects with wonderful results. At first their products may look too simple but that is the beauty of them.

    "Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction."
    - Albert Einstein (1879-1955)

    Disclaimer: No I have no affiliation with 37 Signals other than being a happy customer.

    Tim Ballering
  • Posted by steven.alker on 5/26/2010 at 10:14 AM Accepted
    As you all work together in the pitching, planning and bid phases then why do you have a problem when it comes to roll-out? After all the process is almost the same, its just that the client has changed from being just You to the client you’ve just won. Is it therefore a problem about matching skill sets to tasks and gaining agreement from collaborators that they can both do the work needed and want to. Too often the problem with communal work is that everyone wants to do the interesting bits and no one wants to do the equivalent of cleaning out behind the refrigerator.

    Once you’ve answered that, you can take Peter’s advice or go for specialist software to manage a project amongst several partners but collaborator “buy in” is still more important than lines on a pert chart. Its hard enough getting employees to do the bits they are contracted to do and not to interfere with the rest of the project so getting collaborators to do likewise will require a lot of persuasion on your part.

    For some reason, in my fields of CRM, forecasting and Analysis, everyone wants to design the database and no one wants to do the maths!

    Steve Alker

    Xspirt
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