Question

Topic: Other

Creating A Site

Posted by Anonymous on 5/27/2010 at 11:05 AM ET 250 Points
I'm working with a well knowing surf brand here in Brazil. It's call Dahui. You probably know it!

Now I have to create a site. Where I can expose the brand, people can find me and be able to sell my merchandise on line.

I would love to hear couple ideas from you guys.

Thanks for your time.

Paulo Sereno
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RESPONSES

  • Posted on 5/27/2010 at 6:19 PM Accepted
    We need to understand the brand, the target audience, and the positioning benefit. Don't assume we understand what Dahui is in Brazil.

    Give us a good market briefing and we'll help you.
  • Posted by Peter (henna gaijin) on 5/29/2010 at 2:23 PM Accepted
    Paulo,

    Well, first things first, but the domain name, if it is available. Maybe get a few domain names with slightly different spellings of the name or with different ending (.com, .biz, etc.).

    On making the site, what you are asking is a very large area. There are whole books on how to design a web site, and people who have the career of doing this for others. Be hard for us to provide any useful information without a lot more details.

    Thought to start, you may want to just take information off of current marketing materials and get them up onto a web page that is laid out in a way that look decent to you. Start with that.

    Doing ecommerce is a more challenging step - primarily setting up a way to take the order, process it, and then get payment. This can be complicated, and often is worth hiring someone who specializes in this to do.

    Good luck.

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