Question

Topic: Strategy

Word Of Mouth

Posted by Anonymous on 5/28/2010 at 8:32 AM ET 25 Points
I believe word of mouth (WOM) is still the best marketing medium. When your customers have faith in your product, they will do the marketing for you. Their actual experiences are more attractive and persuasive to the prospective customers because it means your product or service is effective. This is also a good marketing strategy for someone with limited budget. I have been relying on this for the past months. What other strategy can be used for someone with limited budget. I am running a convenience store.
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RESPONSES

  • Posted by Peter (henna gaijin) on 5/28/2010 at 10:05 PM Accepted
    For a local business like a convenience store, signage for the store would be important. Make sure people who go by know about it.

    Door hangers can also be good for local houses/businesses.

    And make sure what you say reminds people about why they would want to come by.
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