Know-How Exchange : Strategy

What country?

Marketing and advertising plans are best developed by the business owners (with outside assistance, as necessary). Using someone else's plans misses a large part of the benefit of the planning process. Besides, there's no way to tell if your objective and resources (and marketplace environment) are the same as those of the organization whose plans you're using.

Your best bet: Create your own plans based on your objective, your market, and your resources. Don't waste your time looking for something others have done that will almost certainly be sub-optimal for you.

I write business plans and it takes a couple weeks of hard dedicated work. Most of it research-- once you have the research, the verbage flows. There is no one that can just create one from info provided --nor is there a one size fits all or a template-- as Goodman has pointed out.

You can post this as a project. To do it yourself, look into the program, Business Plan Pro. I also urge you to work with an accountant to develop the financials. The software I mentioned goes step by step but if you are looking for funding, your plan is much more credible to have a numbers guy's credential on it too.

When you buy the software, you get access to many templates. This helps guide you as to what information is typically in each section, but I urge you to make sure your plan is written about your business as it is unique to your area- and don't use the templates word for word.