Question

Topic: Other

Project Title

Posted by Anonymous on 50 Points
My summer project was to answer following questions

1. Does it make sense for my company to advertise with airlines?

2. With which airline(s) it should associate itself

3. Complete strategy how to advertise (when, at what touch points, long term/short term)

4. Metrics to evaluate its effectiveness

I need a crisp and "attractive" title? Please help

I thought "Targeting Flyers: Does it make sense for ABC Ltd?"
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