Question

Topic: Strategy

Brand Launch

Posted by Anonymous on 6/2/2010 at 6:39 AM ET 250 Points
Hi, we are coming up with new store of Apparels in the indian market. we have across 7 stores in the close vicinity of new store to be launched however I'm looking at a catchments activation plan where my brand connects with the catchments customer and they are aware that we have opened up our biggest store.
pls provide me with some ideas or strategy that will help me in pulling the crowd. however i have little budget with me so far.
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RESPONSES

  • Posted by Chris Blackman on 6/7/2010 at 9:51 AM Accepted
    What's your point of difference?

    Why should someone buy from you rather than from a competitor?

    What would you say is the unique value you bring to the market - and what would prospective customers say about that - how does it benefit them?
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