Know-How Exchange : Social Media

Hi Karen,

Thank you for your reply. Yes my company does have a YouTube where I had recently upload all our work, and even Flickr as well. I have one question for you, I don't understand how Delicious (a social bookmarking) can be helpful to promoting the business? Our company has a blog as well, but we are currently waiting for our new website to be finish developed. I would consider my company to be slowing adapting to be a more market-oriented organisation as it used to be just pure fully design agency. I have another question as well, how can I distribute articles related to my industry sector through Delicious or any other applications?

Kind Regards

Dear Sookie,

Stop marketing. Instead, offer value, benefits, and solutions.
Become the logical first choice by becoming the "go to" person.

Impart knowledge, wisdom, and useful stuff. Offer constructive opinion. Build relationships on mutual trust and respect. Your
results will come from there.

Remember, social media is not about selling, it's about rapport.
Build rapport and you'll wind hearts and minds. Win hearts and minds and you win RESPECT and TRUST—two things that money and marketing (in the "sales" meaning of the word) cannot buy.

Hope this helps. Good luck to you.

Gary Bloomer
Wilmington, DE, USA
The Direct Response Marketing Guy™

Hi Gary, I do appreciate your response, but the thing is my company has been a design and marketing agency for 10 years and it has always been a product-oriented organisation. Our clients mostly comes from word of mouth from other clients eg. viral marketing. So, therefore I need to build a stronger brand for the company to maintain its position in this strong competitive design industry. I am just a marketing intern, therefore I need guidelines to carry on my tasks.

Dear Juliet,
The information you provided regarding Delicious has been very useful. I finally understand how to fully-utilize social bookmarking.

Kind regards