Question

Topic: Strategy

Leads Generation For Women Gym

Posted by Anonymous on 6/10/2010 at 1:15 PM ET 125 Points
Looking new ideas to generate leads. I already try distribute flyer, banner and the respond just okay.

What kind of effective marketing that can really generate leads and also low cost.
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RESPONSES

  • Posted on 6/10/2010 at 2:28 PM Accepted
    Where is the gym? Who is the prime target audience? Where are they going today, or are they not members of a gym?
  • Posted by michael on 6/10/2010 at 9:24 PM Accepted
    Ok so I'm a woman (not!) looking for a gym.

    Do I hate the place I'm at? Why? (you should know this) What is preventing me from going for the first time? Do I NEED it or just want it?

    You either have this info or need it. If you need it run a survey. Prizes are easy to find....one of them being a 6 mos membership. Another a treatment at your spa (you have a spa, right?)

    Michael

  • Posted on 6/10/2010 at 11:27 PM Accepted
    Target personal trainers. Allow them a location (your gym) to train clients. There`s a possibility theses client will purchase a memberships or at the very least pay a drop in fee.

    Most gyms offer a complimentary training session to new members. Perhaps work in partnership with theses outside trainers. Some trainers would donate the ocassional 1hr session in hopes of converting someone to a regular paying customer.

    Or how bout teaming up with a day spa for some cross promotion.

    Mike

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