Question

Topic: Other

Creating A Marketing Manual

Posted by Anonymous on 6/21/2010 at 8:35 AM ET 250 Points
Dears,
I am working as a marketing developer in a telecommunication company selling in the Middle-East (mainly handsets, data cards etc). I must make a marketing manual for my company. I have no idea on what to include or how to do it and organize it. Can you please help me with sites in which i will find effective examples and articles about how to make marketing manual?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/21/2010 at 10:29 AM Accepted
    Before you embark in writing a document, find out exactly who will use the document in the company (and why). Then talk to these people – what information do they need to solve their problems. That will ensure the document is useful. Then talk to the people who asked you to write the manual – what are their expectations? How will they judge the manual? Knowing this will ensure the format of material is to expectation. Then your homework is filling in the middle – and that’s done through (online) research.
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