Question

Topic: Social Media

Authentic Grocery Store And Social Media

Posted by marka on 6/23/2010 at 4:32 AM ET 125 Points
How can social media help an authentic grocery store spread fast and get known quickly.

All ideas and suggestions and greatly welcome and appreciated.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/23/2010 at 7:06 PM Member
    Figure out what's remarkable about the store that's worth people talking about it, referencing it, and regularly checking out the store's various social media sites (Facebook, etc.).
  • Posted by marka on 6/24/2010 at 3:41 AM Author
    I was thinking of creating some ad's on twitter with landing pages of latest things or sales. Facebook, can be a great way of creating a community and gather feedback and so on.

    What do you guys think?
  • Posted by Gary Bloomer on 6/24/2010 at 8:49 AM Accepted
    Dear Marka,

    My gut reaction is to avoid ads.

    In social media, by all means give people useful information,
    but avoid outright selling or promotion just for the sake of promotion and selling. Why? Because way too many other people are doing the SAME THING, which, after a while, makes them invisible because their message stops having an effect.

    Their messages just bore people and bored shoppers do not buy.
    Do you really want bored shoppers? Probably not.

    So, consider using a "Useful food fact of the day" or a "Did you know ...?" post, or something like this that engages people by interesting them. Use health facts, shipping facts, growing facts, processing facts, ingredient facts ... all kinds of things like that that surprise people.

    When you surprise people you WIN THEIR ATTENTION.

    You can also use this tactic to drive traffic to a blog where, in exchange for their name and e-mail address, your customers
    can get a discount coupon valid for that week for in store use.

    This then gives you an extra avenue to promote to via e-mail with ultra exclusive offers, AND it helps drive traffic to your brick and mortar store, AND it sets up expectation, curiosity, and anticipation which creates rapport: your customers then begin looking for the food trivia facts, which creates engagement.

    Engaged shoppers get involved and they tell their friends ... so social media helps drive momentum.

    And if you invite followers to invite other followers in exchange
    for something of value to them, you build your list and spread the news about your site and offers all the more.

    Here's the point: of the following lead ins, which works better to arouse curiosity?

    "Candy sale: 2 for the price of 1. Click here!"

    OR

    "10 Things You Never Knew About Dark Chocolate ... Click here!"

    OR

    "Strawberries: 2 for the price of 1. ... Click here"

    OR

    "5 Ways Strawberries Can Beat Skin Cancer ... Click here"

    See the difference?

    I hope this helps.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA
  • Posted on 6/24/2010 at 9:59 AM Member
    Well, for getting popularity is social media, you must designed strategies that are;
    Clear and understand bale
    Interactive
    allow users to share ideas and comments on your website

    Research for best social media

    Create facebook page for Grocery Store and update it on daily basis.

    Write articles and blogs that promotes your grocery store

    Join forums and find out those having interests in grocery shopping and talk about your own store and place links
    For grocery store, the best strategy that works is 'sales promotions'. so offer coupons and discount on grocery products and share these offers in social media - facebook, twitter. So that more and more people buy your products.

    Write press releases about your grocery store that talk about new features and promotions

    Develop forum online and allow users to interact with eachother and with you.

    No strategies failed if implemented properly. Social marketing is the leading strategy now days. By using it properly you can get success.

    Here is the article that helps you lot in developing social media strategies. Thanks
  • Posted by marka on 6/24/2010 at 12:28 PM Author
    Thank you all for your answers. That is very helpful.
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