Question

Topic: Strategy

Frequency Card

Posted by Anonymous on 7/8/2010 at 2:24 AM ET 125 Points
I think it would boost our business (convenience store) if we come up with a frequency card. We already have some share of customers and would like to maintain them and get more to come. We have also thought of a monthly discount coupons to be given out to customers. There would be a product of the week that will have discount. What do you think is better to be launched first, the frequency card or the discount coupons?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/8/2010 at 8:47 AM Accepted
    Why not use the coupons to get people to sign up for an email VIP program? That way you're building business today AND for the future.
  • Posted on 7/8/2010 at 3:18 PM Accepted
    I believe the frequency card will contribute to creating more loyal customers compared to the coupons.

    Regarding discount coupons: how are you going to give them out? I think the way of distribution will be key to this activity. You should as well see what is your competition and what activities they have.
  • Posted on 7/8/2010 at 11:20 PM Author
    Karen, it's for general sales.
    Phil, that is what we are thinking of, too. We will indicate the validity of the coupon.
    Jay, how will I include the VIP email program? I like that idea.
    Elisa, we plan to give out the discount coupons to every customers who purchase a certain minimum amount which we are still discussing.

    I know the frequency card would be better in gaining loyal customers, but it has to be planned carefully. It will also cost more. We have to create a way to monitor their purchases.

    As for the coupons, it's easier to do and costs so little. I think we also have to advertise about this.
  • Posted by michael on 7/9/2010 at 7:57 AM Accepted
    I prefer the coupons. I lose all the loyalty cards...unless it's on my key chain. I never lose coupons.

    Michael
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