Question

Topic: Other

Customer Corner

Posted by Ravee on 7/9/2010 at 5:03 AM ET 250 Points
My office hosts many existing and potential clients. We want to make a 'customer corner' to showcase many awards and recognitions received. Struggling to find a way to display this corner. Looking for ideas and suggestions to make this corner as the most sought after place to visit in our office.
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RESPONSES

  • Posted by michael on 7/9/2010 at 7:33 AM Accepted
    Ravee,
    Don't go cheap on this display area. Well lit. Glass cases. Put it need the seating area so people are directed there.

    Michael
  • Posted on 7/9/2010 at 12:33 PM Accepted
    Your plan for a customer corner has the potential to look like you're pounding your own chest, not focusing on delivering what your customers need and want.

    Put yourself in a customers' shoes and ask yourself what you would want to see when you're visiting the office. If that's too hard for you, maybe a short interview with a few customers would give you some ideas.

    This sounds too much like patting yourself on the back, and not very much like delivering real value to your customers. Inward focus?
  • Posted by Jay Hamilton-Roth on 7/9/2010 at 1:43 PM Accepted
    Instead of awards - personal letters of thanks from you clients (ideally with photos of the client/company). Let them speak your praises. Awards might not mean as much to them as they do to you.
  • Posted on 7/10/2010 at 9:07 AM Accepted
    Can you describe what kind is the office like?
    If you have a meeting room, i.e. a room where you receive the clients, this is the place to position a display. While you are talking to the client, they cannot help not to look at the display. While presenting the company you can even open it and show closer whatever is displayed.
    If there is a place where a client is seated while you are being notified they are there, such a display should be just opposite the chairs.
    If there is a reception desk, that could also be suitable.
    If there is a product display, also.

    To sum up, a customer corner should be on the path of the client from the front door to the meeting place, most suitably wherever they spend most of the time in your office.
  • Posted on 7/10/2010 at 9:47 AM Member
    Are you talking about a "customer corner" or a "company corner"?

    I believe a customer corner should make the client feel comfortable, easy and secure. That means, they should be comfortably seated, offered a drink, paid attention to and surrounded by things representing the company promises.

    If you are talking about a display, showing the company awards, then it should be a suitable luxurious display.

    If you have a meeting room, i.e. a room where you receive the clients, this is the place to position a display. While you are talking to the client, they will inevitably look at the display. While presenting the company, you can even open the display and show closer whatever is there.
    If there is a place where a client is seated while you are being notified they are there, such a display should be just opposite the chairs.
    If there is a reception desk, that could also be suitable.
    If there is a product display, also - near it.

    To sum up, a company display should be on the path of the client from the front door to the meeting place, most suitably wherever they spend most of the time in your office.
  • Posted by Ravee on 7/10/2010 at 10:17 AM Author
    Thanks all...these are good inputs. This customer corner is going to be on the path where we walk them through our facilities.
    I have to display these but trying to find the best way to make it most attractive place. Something that would make a visitor stop and say "Wow, this is really cool"...you got it, right?
    while all the awards and certificates will be displayed, what else would be appropriate to add there to make it more meaningful?
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