Question

Topic: MProfs PRO Seminar Q&A

Cisco And The Social Web With Lasandra Brill

Posted by Valerie Witt on 7/21/2010 at 11:26 AM ET 1000 Points
Welcome seminar attendees! Continue the conversation started during the August 26 MarketingProfs seminar. This is the place to post your questions or comments for presenter LaSandra Brill and for each other.

To all other KHErs: You're welcome to participate in this discussion too! Seminar attendance is not required.

SEMINAR INFORMATION: Cisco and the Social Web: Our Adoption and Evolution--on August 26 at 12pm ET
https://www.marketingprofs.com/marketing/online-seminars/275

Note: This is a FREE SEMINAR sponsored by SocialTech 2010, a MarketingProfs conference in San Jose, CA this October. LaSandra will be speaking at SocialTech. Learn more about SocialTech here: https://www.socialtech2010.com/

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RESPONSES

  • Posted by Ryan Rutan on 8/27/2010 at 12:54 PM Accepted
    Hi Sandra! Great webinar, even if it was a bit late over here in GMT+2 land :).

    I would like to ask, to what degree you think the specificity of a launch (a brand line or single product as opposed to an entire company) impacts the effectiveness of a social media launch. We are in the midst of evaluating our first serious foray into social media, and this is weighing heavily on my mind.

    Kind regards,

    Ryan

    Ryan Rutan
  • Posted on 9/27/2010 at 8:06 PM Member
    Ryan,

    Sorry for the delayed response. I think you can have a successful campaign at either the brand or product level as long as you have a strong plan and know what it is you are trying to accomplish. The more specific the call to action the better results you will see whatever the campaign may be focused around.

    I hope this helps.

    ~ LaSandra
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