Question

Topic: Strategy

Creative Tradeshow Ideas

Posted by Anonymous on 7/28/2010 at 7:04 PM ET 125 Points
We are an IT consulting company, specializing in ERP Solutions, particularly Microsoft Dynamics AX. We are attending a user group tradeshow in a couple of months and we are looking for ideas to drive traffic to our booth. We are interested in high value traffic, not the drop your business card for a chance to win kind of traffic.

What have you done in the past that has worked for you?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/28/2010 at 11:41 PM Accepted
    I would think that you don't simply want traffic - you want qualified leads visiting your booth. So, why should someone want to talk to you? What will make it worth their time to interact with you face-to-face (instead of looking at your website)? How are you dramatically better than your competition?

    A game should reflect your marketing positioning, and not simply be a game for game's sake. Otherwise, people will come for the game and not remember anything about your company.
  • Posted on 7/29/2010 at 2:42 PM Author
    Thanks for the response, Jay. I completely agree with you. I am just looking for that creative way of tying in our positioning of providing connected, intelligent, optimized applications. Competition is really strong, there are a lot of competitors and we are always trying to find that unique hook to get prospects to talk to us. We pride ourselves on higher than industry average tenure of our consultants and really quick implementations.

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