Know-How Exchange : Strategy

Can you tell us who your target audience is? Where? What kinds of merchandise? What age group? Locals or tourists? Dressy or casual? Who is your competition?

It depends on lot of factors including; location , environment, store advertising.
In retail business, the most important and competitive edge for marketers is the location, location, and location.
So think on it, what's the location of your fashion store in the Mall. How front end displaying, is there parking or little free space in front of store.
Is the store situated at the hot spot where mostly women passing walking area.
What's around your shop, what types of businesses others near you.
Then think on the physical environment......how's the atmosphere of your shop - healthy? Enjoyable? Convenience and prominent display of merchandise? Customer services? and employees behavior.
Try to judge, how you and other employees in your shop treat customers and what customers most want.
I sure that you have targeted women or do target market according to demographic basis, psycho and geographic.
Then focus on in store advertising; displays, racks, POS/POP (Point of sale/purchase), and other promotion material.
after knowing your customers' needs and analysing their way of shopping, you can better understand what's the merchandise most sale out and how to manage it.
Now focus on target advertising, place ads in customized fashion magazines, radio programs or somehow in local cable - if you have developed a target audience.
Deliver same massage with unique brand name and tag line for your fashion store (If not worked, then must develop a unique brand name for your store).
Use social media - develop facebook page for your store and invite users and friends to participate in interactions, tweet about your store and offers, blog in fashion magz or shopping forums, write articles too. Develop an online medium - website for your fashion store - if want/affordable and try to attract customers.

Any how these are all the tips. strategies that you can choose to attract more customers and retain existing....There is not necessary to focus on all at a time - impossible so set goals, start working on them simultaneously- prioritize those, you think suitable for your fashion store and start working.
No strategy worked well, if implemented poorly. Must think!
Thanks
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