Question

Topic: Strategy

Campaign Development

Posted by zact on 8/3/2010 at 10:34 AM ET 500 Points
My company is new to campaigns. We have done mainly ad-hoc promotion with limited campaigns.
What is the best strategy to outline a process for campaigns.
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RESPONSES

  • Posted by zact on 8/3/2010 at 11:23 AM Author
    We are really looking for process ideas. How do you integrate all the elements of a campaign, who takes ownership of the process (campaign manager?), how many campaigns in a year? etc.
  • Posted by Levon on 8/3/2010 at 12:00 PM Member
    Write yourself a marketing plan after you research the market and make sure to do a competitive analysis on the competitive landscape.
  • Posted by mgoodman on 8/3/2010 at 4:50 PM Accepted
    There is no standard, one-size-fits-all answer to your question. It will depend on the industry, your customer base, the company's goals, and a dozen other factors.

    If you really want help with this, you'll have to give us a lot more information and/or hire an expert to get involved with you on a one-on-one basis.

    With limited information, all we can do is throw out one-liners and ask more questions than we answer.
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